UI design for family productivity app Tenenbaum

Tenenbaum is an app that helps families discover and organize their extracurricular activities. It offers intelligent scheduling, notifications, and communication to optimize the schedule and extracurricular mix to help families achieve balance, growth, and enjoyment.

I refined the product feature set and mapped the user journey to design a functional and easy-to-use framework for the app. Developed lo-fi wireframes and high-fidelity screens using Figma and Illustrator.

How can an app make life better?

Tenenbaum aims to efficiently manage the extracurricular lives of kids in the family—tracking activities, schedules, competitions, pick-ups & drop-offs, and discovery of new enrichment opportunities based on interests and availability. I created wireframes and mockups for the app, ready to handoff to a developer.

The Tenenbaum visual identity uses a mix of styles that are eclectic yet harmonious. The brush script logo font and grainy gradients are a throwback to a bygone era before cell phones and endless digital distractions, when family time was revered. That is the spirit that underlies the Tenenbaum mission. Bringing families together through pursuit of passions and enriching experiences through a seamless digital productivity app.