visual identity and concept design for re3

Looking to launch a new investing crypto token on the blockchain, RE3 wanted a sleek interface that highlighted the innovation and bleeding-edge aspects of their technology and services. I developed concept mood boards to zero in on the brand's tone, look, and feel and carried that on to the preliminary web designs. The first phase was to design a responsive landing page to attract and inform early investors. Subsequent phases will focus on building the design framework and brand ecosystem in preparation for rapidly scalable growth and content iteration.

designing the future of real estate

Catapulting an antiquated industry into the Web3 era is an ambitious task. I steered the RE3 visual identity towards a very modern aesthetic, fully embracing the digital roots of the product, in stark contrast to the purely brick-and-mortar foundations of traditional real estate marketing. The imagery is very abstract and open ended, with a key serving as the primary icon. This timeless symbol of property ownership becomes deconstructed and digitized to open the visitor's mind and become receptive to this shifting paradigm of investment opportunities.

attracting early adopters

Introducing a complicated product to the market can be challenging. I wanted to emphasize the cutting-edge nature of the technology without diving in too deep to specifics that would cause someone's eyes to glaze over. Crafting messaging that piques interest and encourages them to seek more information. I developed some copy concepts that spoke to early adopters. Timing is critical in real estate and offering people a chance to be a first mover and utilize new technology to give them a competitive advantage is a huge selling point.