Redesigning Sing Tehus for Enhanced UX and Conversions

Sing Tehus is a premium tea retailer based in Denmark offering a wide range of products and accessories to tea enthusiasts. The goal of the project was to transition from WooCommerce to Shopify and redesign the site to improve user experience (UX), streamline backend processes, appeal to an international audience, and increase conversions.

challenges

Outdated Navigation and Layout

The previous WordPress design required users to click through multiple pages to find products, resulting in a cumbersome shopping experience.

limited product visibility

Lack of filtering options and a static shop layout made it difficult for users to browse and compare products.

localized focus

The Danish website limited the brand’s appeal to the international market.

tight timeline

The migration and redesign needed to be completed before Black Friday Cyber Monday (BFCM) to maximize seasonal sales.

the solution

To address the challenges faced by Sing Tehus, the entire website was migrated from WordPress (WooCommerce) to Shopify. This shift provided a more intuitive backend, faster load times, and a robust set of e-commerce tools that enhanced both site performance and the user experience. The migration laid the foundation for streamlining operations while delivering a visually engaging and functional design that aligned with the brand’s goals.

The navigation and layout underwent a complete overhaul. To make product discovery effortless, a comprehensive filtering system was implemented. This allowed users to sort by tea type, origin, and other attributes directly from the collection pages. Additionally, a quick shop feature was introduced, enabling users to explore product details and add items to their cart without leaving the collection view. These features significantly reduced friction in the shopping process and improved overall usability.

A modern design aesthetic was applied across the homepage, product, and collection pages. The revamped homepage featured dynamic product highlights and strategically placed calls-to-action, guiding users toward best-selling collections and promotions. On the product pages, high-resolution imagery and detailed descriptions created an immersive shopping experience, while the quick shop functionality ensured users could seamlessly browse and make purchases.

Recognizing the importance of international growth, the website was translated from Danish to English. This localization strategy broadened Sing Tehus’s appeal to European and international markets, making it accessible to a wider audience. Finally, a mobile-first approach ensured that the redesigned site functioned seamlessly across all devices, catering to the growing number of users shopping on mobile platforms.

These changes collectively transformed the Sing Tehus website into a scalable e-commerce platform, delivering an exceptional user experience while meeting the business’s operational and strategic goals.